Scent is the invisible
outline of a brand.
We translate a brand’s ideas into a single drop of fragrance, then carry it into spaces, products and everyday communication — so that scent, like a logo or a name, becomes an asset the brand can grow.
The air the moment you step into a lobby. The first impression when you open a product. Those few seconds shape how a brand is remembered for a long time.
Because it is invisible, scent is said to stay in memory and emotion more deeply than words or logos. We carefully read a brand’s ideas and its customers, and translate them into the language of scent.
We then design the experience so the same scent continues at every touchpoint — spaces, products and everyday communication. Not a one-off effect, but a scent that grows as part of the brand: that is our work.
The entrance, the packaging, the first spray. The scent that defines the first encounter with a brand.
The scent that stays with you during a visit or while using a product — the heart of what makes a brand itself.
The trace that lingers after you leave. The scent that gives people a reason to return.
We use the note structure of a perfume as the blueprint for a brand experience.
“Palomino” is the name of a horse coat colour: champagne-gold with a white mane. Graceful, standing on its own feet, catching the eye wherever it is. We hope the scents we create become that kind of presence for a brand.
For hotels, salons, clinics, show galleries and more, we design a signature scent made only for that place — including intensity, diffusion method and seasonal adjustments, and how it is run day to day.
We plan products where scent is at the heart of their value — cosmetics, daily-use products and more. From concept and fragrance selection to bottles, packaging and production management, we take care of everything end to end.
We can also support you in bringing your scent and products to customers. After hearing your needs, we will make a proposal tailored to them.
Not sure which service fits? That’s fine.
Tell us what you’d like to do and we’ll suggest the best way forward.
Development of an original scent (signature scent)
Reed diffusers / room sprays / fabric mists / candles / sachets and aroma stones
Eau de parfum and eau de toilette / body mists / solid perfume / roll-on fragrance
Hand soap / hand cream / body wash / body lotion and oil / body scrub
Shampoo and conditioner / hair oil / hair mist
Bath salts and bath bombs / bath oil / sauna aromas
Hotel and salon amenities / novelties / gift sets / retail products for your shop
Bottle and cap selection / label and box design / brand logo and naming
From lobby to guest room, a house scent that stays in guests’ memories.
A scent that holds up in heat and steam, made for deep relaxation.
An atmosphere that eases tension and conveys cleanliness and trust.
A scent that makes treatments special and supports retail sales.
A first impression of home that helps people picture their new life.
A scent that lets customers take your store’s world home with the product.
Products and brands where scent becomes the reason to choose them.
Turning the world you have built online into fragrance products.
A memorable entrance scent that never competes with the food or the space.
Let people experience your brand at the entrance or at an exhibition booth.
Whatever your industry, if there is something you want to express through scent, tell us.
Our representative director worked in product planning at a cosmetics and daily-goods manufacturer, from planning perfumes and body care to launching them in variety stores and drugstores across Japan. Every proposal is grounded in both “scents that sell in store” and “the reality of mass production”.
We put a brand’s ideas and its customers into words, then translate them into a fragrance direction. We also take care of ingredient and labelling rules (Japan’s Pharmaceutical and Medical Device Act, which governs cosmetic labelling and advertising).
To make a first own-brand product easy to start, we can work with small production runs. You can begin with a test launch and grow it as you see the response.
To match your ideal quality, cost and schedule, we handle materials not only from Japan but also from overseas, and can combine the best production options.
We take care of everything from planning and prototyping to production and follow-up after launch. For overseas companies, we provide support in English. Please feel free to contact us.
We learn about your brand background, the conditions of your space or product, and your budget and schedule.
We read your brand and propose a scent direction in words and mood boards.
We prepare several candidates and narrow them down by testing them in the real space or in prototypes.
We take responsibility for managing product production.
We continue to support you with refills, seasonal adjustments and follow-up after launch.
Yes. Advice on a scent for your space, a review of an existing product’s fragrance — scent-only consultations are welcome.
We accept small lots from around 100 units. As this varies by item and container, we would be grateful if you could share your desired specifications and image.
As a guide: about 2–3 months for spaces; for products, about 2–3 months when using existing scents or bottles, and about 4–12 months for original ones. If your launch or event date is fixed, we plan backwards from it.
Absolutely. We can start with you from the brand name and concept. Even if you are not sure where to begin, you are very welcome.
Yes. You try several scent candidates for real, and check feel and appearance on prototypes before we move to production.
We support you so that ingredient labelling and advertising follow Japan’s Pharmaceutical and Medical Device Act (the law on cosmetic labelling and advertising).
Yes. Meetings can be held online, so we accept projects from anywhere in Japan. For overseas clients, we provide support in English.
Yes, on request. Information about unreleased products and plans is handled with care.
Costs vary greatly with the item, quantity, and how much of the scent and bottle is original, so we quote individually after hearing your needs. Consultations and quotes are free.
“I want a space with a scent like this.” “I want to make a product with a fragrance.” A single line is enough. Once we understand your needs, we will suggest how to proceed and send a quote. Consultations and quotes are free.